Kotak Mahindra Bank and ecommerce major Flipkart has entered in a tie-up where in Flipkart’s mobile site would be available in KMB’s mobile banking app. According to the bank the facility gives the customer a secure in-app shopping environment. KMB has been expanding the scope of offerings on its mobile banking app, and this move further strengthens its mStore which already allows booking of air tickets, hotels and bus tickets. Customers can shop seamlessly and check-out faster with choice of relevant payment options, as billing and delivery details are already available with KMB. Furthermore, in-app shopping reduces transaction failures, and allows them to track cancellations and refunds in the same window. They only need to register once on the app to start shopping. Customers can also enjoy special periodical offers, in addition to attractive prices by Flipkart. Shopping on Flipkart m-site via KMB’s mobile banking app will not attract any additional charges, the bank said. KMB chief digital officer Deepak Sharma said the bank wants its mobile banking app, a one-stop solution that caters to the needs of the customers. The integration has added the element of lifestyle and shopping to the bank’s mStore, which already is a window for the customers to book flight, bus tickets and hotel rooms within a single app, he said. Flipkart chief marketing officer Samardeep Subandh said Flipkart’s goal is to transform commerce in India through technology and to offer to customers across India quality products at affordable rates. Flipkart and Kotak Mahindra Bank are market leaders in their own space, and through this partnership aims to make the customer shopping experience truly comprehensive by integrating the companies shopping platform within the Kotak app mStore.
