DBS Bank has launched Sparks, a new mini-series that follows a group of young bankers as they navigate work and personal lives. The bank said the series is inspired by true stories where the bankers challenge the status quo to go above and beyond when solving unusual client challenges. The intention is to convey the true meaning of banking, says the bank about Sparks, and to challenge the perception that banking is only about transactions. The bank says it is committed to integrate banking seamlessly with customers’ everyday lives, going the extra mile so that they can achieve their dreams and get more out of life. Karen Ngui, MD and head of group strategic marketing & communications at the bank said the bank continues to embrace innovation and digital banking, reinventing its branding and marketing strategy to create content that sparks conversations and meaningful experiences, speaking to customers in a relatable manner. The bank said since launching in February, the Sparks trailer and episodes 1-3 have altogether garnered more than 12 million views and over 510,000 online engagements across key markets.
