Credit Suisse has come out with a new private banking app for customers with accounts in Hong Kong. The bank’s initial digital private banking platform was first rolled out in Singapore in March 2015. More than 12 months of client usage analysis and usability testing led to the launch of an enhanced version of the app in Hong Kong, with a brand new design and client user interface as well as additional language capabilities. The digital platform aims to combine digital with direct client experience. The app is equipped with English and new Chinese language capabilities and accessible across multiple devices including iPad, iPhone, web browsers, with Android users able to access the platform via web browsers. Francois Monnet, head of Private Banking, Greater China, Credit Suisse Asia Pacific, said the bank has some of the biggest and most rapidly expanding wealth pools in the world. A digitalized multi-channel service delivery model will bring the relationship manager and bank significant gains in efficiency and higher value-added productivity, and most important of all, enable the bank to serve its clients better and cultivate deeper client relationships.
