Circulation & Readership Details

Total Circulation: 7500 copies of which 6000 goes to BFSI vertical, 800 to SAARC countries and 700 to IT solution providers. In order to have an international reach and online presence the magazine is also hosted as Ezine.

Total Readership of the magazine is 22500.

Readership Profile by sector

Banking sector : 60 %.
(In the banking sector we cover 97 banks which include scheduled banks including Private/Public sector, MNC banks and 2000 SMEs which include UCCBs, DCCBs, RRBs.)
Insurance Sector : 20 %.
NBFC : 15 %.
IT sector :5 %.

                                                 By Sectors

Readership by Job profile
Senior management of the banks, which include:
CEOs: 5%
CTOs & IT heads: 35%
Functional heads* :40%
Federations : 3%
IT solution providers:4%
Banking consultants: 3%
Others 10%.

* (treasury, cash management, HR, legal, compliance, retail banking, ATMs, cards, asset business etc. )

                                                 By Job Profile

Readership by Geography

The magazine is read across the globe. Various regions and percentage in terms of readership is -
India-75 %.
SAARC(Srilanka and Bangladesh)-16 %.
Middle East-4 %.
South East Asia-2 %.
South Africa-3 %.

                                                 By Geography