Welcome Guest    Login | Register Now







PRNewswire




Editors Blog

Narrowcasting

In these times of Big Data and analytics, industries like hotel and retail are gaining capability to look at individual customers and distinguish whether they are their customers or not. For example, there are enterprises like the Hilton hotel chain, which can specifically make out whether a customer is a Hampton Inn customer or a Waldorf Astoria customer and target each on the basis of their likes and dislikes. This may not be a big deal

The slow journey of the mobile wallets

There is a perception in some parts of the developed world, especially in the United States, that mobile wallets have not taken off in the desired manner. For that matter, the system is more widely used in countries like Japan and South Korea. One of the reasons quoted for this ‘under utilization’ is the fact that there is lack of corresponding payment system in the stores when people would look to make use of their mobile wallets.

Preaching the mantra of technology

Somesh Chandra, Director - Customer Service, Operations, Technology and Chief Quality Officer (CQO) at Max Bupa preaches that it is technology first to serve customers better in a conversation with Banking Frontiers.

The fall of the crypto currency

Protagonists of crypto currencies had a bad experience recently. Their euphoria went for a toss when the market price of bitcoins crashed to sub-$600 level from a high of $1100 as a result of several bitcoin exchanges either going bankrupt or supsending operations because of extraneous reasons. A firm in Tokyo dealing with the virtual currency lost some 650,000 bitcoins after hackers found their way into the system.

A left brained budget

Arun Jaitley's maiden budget is clearly a left brained budget. The left part of the brain is the one that works in a logical fashion by digesting a lot of information, applying known rules of knowledge, and producing decisions. In the short span of time, Jaitley's brain had to digest a huge amount of information and knowledge.