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BRI launches digital branch

BRIIndonesia’s state-owned bank Bank Rakyat Indonesia opened its first fully digital branch. It is also planning to have more such branches in an effort to cater to the young and tech-savvy Indonesians. The second largest bank in Indonesia by assets is primarily focusing on microfinance and its largest customer base constituted small and midsize businesses in the country’s rural areas. The first BRI Digital has been launched at Soekarno-Hatta Airport’s Terminal 3 Ultimate, which is Indonesia’s largest airport terminal in Jakarta. The branch offers the most comprehensive digital-banking services and is the first of its kind in Indonesia, said BRI president Asmawi Syam. He added that this is to welcome the future, to serve BRI customers who are of the millennial generation.

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